Inspired by generations of artisans and craftsmen who came before us.
PERFECTING THE ART OF EYEWEAR
CELEBRATING 25 YEARS OF EXPERTISE.
Our Focus Has Been One Thing: Perfecting The Art of Eyewear
Masters of their craft
It takes countless master craftspeople, with decades of experience, months to create a single Dita frame. In an era of mass production and automation, we are committed to preserving an artistic legacy.
DITA uses one of the highest grades of Beta-titanium, which is thin, durable and extremely flexible. Our Beta-titanium is1/3 the weight of steel.
Premium lenses
All lenses feature AR (anti-reflective)coating which reduces glare on the back of lenses, gradients, mirrors and flashes. An additional chemical hard coat increases scratch resistance and improves cleaning and durability.
Made in Japan
We finish all our frames in Japan, not because we can, but because we must. The level of detail in our frames requires the outmost level of quality, and that quality is found in Japan.
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View the full range in store.
Find the perfect eyewear customised for you with our tailored eyewear service.