The tailored eyewear experience
Ever since the sign went above the door in 1989, we've had an unwavering culture of personality and creativity in what we do best - the tailored eyewear experience.
The tailoring of spectacle frames is a very personal, individual process that should be taken seriously as eye contact is a paramount part of human interaction.
The architecture
The architecture of the frame should draw the observer to the eyes with only the distraction of positive comments of style.
The old rule of thumb of round and square shapes is no longer the only option, with talented frame artisans creating amazing geometrical shapes to invoke passion, interest, and mystery into their designs.
Facial structure
We look at your face as a photographer would look to take the best shot, using the rule of thirds to give us the proportions and ratio, the expression in your brow provides the top line of the frame and the cheekbones to give a contoured profile.
Skin tone
When it comes to the colour palette there is the consideration of your skin tone, lip hue, iris colour as a few constants. Working with frame colour matching to emphasize these tones or reverse it and go full contrast to create a statement that makes things pop.
But when all is said and done, sometimes we do none of these things and get creative, go oversized, introduce oblique angles and random patterns to create a distinctive edge to the look.
Personality
Whether you are an introvert or extrovert what does it matter. When you look in the mirror and see a version of you, you have not seen before, a little exciting, daring, and uncertainty all lead to style love.
We know when we have made a good selection when we hear: “that’s the last frame I would have ever tried”. It is a wonderful compliment that acknowledges trust in the relationship forged and the journey took.
The designer
When we talk of how the designer has concluded what we are presenting to you is what they imagined, there is always a romantic tale of personal design inspiration, the choice of materials, tactility, and sustainability to reassure you that it has been created with personality, thoughtfulness, and joy. When asked by admiring others in a social setting, the origin story leads to a proud discussion that confirms a great choice.
With detail jewellery orientated, minimalism, heavy or thin acetate, timber, stone, precious metals, leather, record vinyl the materials and compositions of our frame selection entitles all to stand out with something special and unique.
Book a frame styling appointment
Book a complimentary frame styling appointment to get some one-on-one, uninterrupted time with one of our fabulous Eyewear Stylists. They’ll help you find frames as unique as you are, that suit your personality, lifestyle needs, style and face.